diff --git a/README.md b/README.md
index 0baf039..3945f31 100644
--- a/README.md
+++ b/README.md
@@ -1,5 +1,7 @@
 # BikeBike Community Software Docker Demo WebSite
 
+“Reuse Bikes and Reuse Code.”
+
 Just a simple website to provide links to demonstrations, and to inpire the community to get involved with the F/OSS process in whatever way possible.
 
 [http://bikebike.wvcompletestreets.org/](http://bikebike.wvcompletestreets.org/)