diff --git a/Gemfile b/Gemfile
index 85b6137..ff271e5 100644
--- a/Gemfile
+++ b/Gemfile
@@ -35,6 +35,7 @@ group :development, :test do
   gem 'factory_girl_rails', '~> 1.2'
   gem 'pry', '~> 0.9.8'
   gem 'faker', '~> 1.2.0'
+  gem 'colorize'
 end
 
 group :test do
diff --git a/Gemfile.lock b/Gemfile.lock
index 3afc08d..8f14861 100644
--- a/Gemfile.lock
+++ b/Gemfile.lock
@@ -69,6 +69,7 @@ GEM
       coffee-script-source
       execjs
     coffee-script-source (1.10.0)
+    colorize (0.8.1)
     database_cleaner (1.2.0)
     decent_exposure (1.0.2)
     devise (2.0.6)
@@ -255,6 +256,7 @@ DEPENDENCIES
   cancan
   capybara (~> 2.2.1)
   coffee-rails (~> 3.2.1)
+  colorize
   database_cleaner (~> 1.2.0)
   decent_exposure (~> 1.0.1)
   devise (~> 2.0.4)
diff --git a/app/models/bike.rb b/app/models/bike.rb
index ef6b1ba..5135938 100644
--- a/app/models/bike.rb
+++ b/app/models/bike.rb
@@ -1,13 +1,14 @@
 class Bike < ActiveRecord::Base
   acts_as_loggable
-  attr_accessible :shop_id, :serial_number, :bike_brand_id, :model, :color, :bike_style_id, :seat_tube_height,
-    :top_tube_length, :bike_wheel_size_id, :value, :bike_condition_id, :bike_purpose_id, :photo
+  attr_accessible :shop_id, :serial_number, :bike_brand_id, :bike_model_id, :model, :color, :bike_style_id,
+    :seat_tube_height, :top_tube_length, :bike_wheel_size_id, :value, :bike_condition_id, :bike_purpose_id, :photo
 
   has_many :transactions
 
   has_one :owner, :class_name => 'User'
   has_one :task_list, :as => :item, :dependent => :destroy
   belongs_to :bike_brand
+  belongs_to :bike_model
   belongs_to :bike_style
   belongs_to :bike_condition
   belongs_to :bike_purpose
diff --git a/app/models/bike_csv_importer.rb b/app/models/bike_csv_importer.rb
new file mode 100644
index 0000000..5b7c157
--- /dev/null
+++ b/app/models/bike_csv_importer.rb
@@ -0,0 +1,160 @@
+require 'csv'
+
+# Imports data from CSV file into the bikes database.
+class BikeCsvImporter
+
+  include BikeCsvImporter::Cache
+  include BikeCsvImporter::Cleaner
+  include BikeCsvImporter::BikeAttrs
+  include BikeCsvImporter::Logs
+
+  attr_reader :file
+
+  # Default constructor
+  #
+  # @param [String] file Path to the CSV file
+  def initialize(file)
+    @file = file
+  end
+
+  # Runs the import. Will print out progress to stdout
+  #
+  # @param [Boolean] dry_run If true, does not save data, only shows the progress of validation
+  def run(dry_run)
+    imported_count, skipped_count = 0, 0
+
+    puts "Performing a #{dry_run ? 'DRY RUN' : 'LIVE RUN'} of import"
+
+    fetch do |bike_hash|
+       bike         = new_bike bike_hash
+       check_method = dry_run ? :valid? : :save
+
+       if bike.try check_method
+         puts "Imported #{bike.shop_id}: #{bike}".green
+
+         logs = new_logs_entries bike, bike_hash
+         logs.each do |log|
+           if log.send check_method
+             puts "\tLog entry created: #{log.inspect}".green
+           else
+             puts "\tLog entry creation failed: #{log.errors.full_messages.join '; '}".red
+           end
+         end
+
+         imported_count += 1
+       else
+         puts "Skipped #{bike.try(:shop_id) || bike_hash.values.first}: #{bike.try(:errors).try(:full_messages).try :join, '; '}".red
+         skipped_count += 1
+       end
+    end
+
+    puts "#{imported_count} bikes imported, #{skipped_count} bikes skipped, total of #{imported_count + skipped_count} rows in the CSV"
+  end
+
+  # Analyzes and prints out the input CSV file values
+  #
+  # @param [Array<Strong>] fields If passed, analyze only the given fields (names are down cased)
+  def analyze(fields = [])
+    puts "Analyzing CSV values frequency for #{fields.any? ? fields.join(', ') + ' field' : 'all fields'}"
+
+    fields = fields.map &:downcase
+    grouped = {}
+    fetch do |bike_hash|
+      bike_hash.each do |key, value|
+        next if fields.any? && !fields.include?(key)
+        grouped[key]        ||= {}
+        grouped[key][value] ||= 0
+        grouped[key][value]  += 1
+      end
+    end
+
+    grouped.each do |field, values|
+      puts "#{field}:"
+      values.each do |value, count|
+        puts "\t#{value.inspect}: #{count}"
+      end
+      puts "\tTotal of #{values.count} distinct values"
+    end
+  end
+
+  # Imports new brands from CSV file (field 'make'). Will print out progress to stdout
+  #
+  # @param [Boolean] dry_run If true, does not save data, only shows the progress of validation
+  def brands(dry_run)
+    created_count, skipped_count = 0, 0
+
+    puts "Performing a #{dry_run ? 'DRY RUN' : 'LIVE RUN'} of brands import"
+
+    fetch do |bike_hash|
+      make          = clean_value bike_hash['make']
+      brand         = bike_attr_bike_brand make, true
+      check_method  = dry_run ? :valid? : :save
+
+      if brand.try :persisted?
+        puts "Skipped already existing brand #{brand.brand}"
+        skipped_count +=1
+      elsif brand.try check_method
+        puts "Created brand #{brand.brand}".green
+        created_count += 1
+      else
+        puts "Skipped #{brand.try(:brand) || make}: #{brand.try(:errors).try(:full_messages).try(:join, '; ') || 'object not created'}".red
+        skipped_count += 1
+      end
+    end
+
+    puts "#{created_count} brand created, #{skipped_count} brand skipped, total of #{created_count + skipped_count} rows in the CSV"
+  end
+
+
+
+  private
+
+  # Parses the CSV header & rows, yielding a block for each row (except the header)
+  # Header is down cased!
+  #
+  # @param [Proc] &block The block to yield to
+  def fetch
+    CSV.foreach(file).each_with_index do |row, i|
+      if i.zero?
+        parse_header row
+      else
+        yield parse_bike(row)
+      end
+    end
+  end
+
+  # Parses & stores the input header, down casing by the way
+  #
+  # @param [Array<String>] row
+  def parse_header(row)
+    @header = row.map(&:downcase)
+  end
+
+  # Parses the input row into a hash with keys from the header, @see #parse_header
+  #
+  # @param [Array<String>] row
+  #
+  # @return [Hash]
+  def parse_bike(row)
+    @header.zip(row).to_h
+  end
+
+  # Constructs a new Bike instance from the given hash from a CSV row
+  #
+  # @param [Hash] bike_hash
+  #
+  # @return [Bike]
+  def new_bike(bike_hash)
+    Bike.new bike_attrs(bike_hash)
+  end
+
+  # Constructs new Bike Log Entries instances from the given hash from a CSV row
+  #
+  # @param [Bike] bike      The Bike instance to construct log entries for
+  # @param [Hash] bike_hash The input hash from a CSV row
+  #
+  # @return [Array<ActsAsLoggable::Log>]
+  def new_logs_entries(bike, bike_hash)
+    %i{ acquired comment gone }.map { |x| send :"log_entry_#{x}", bike, bike_hash }.compact
+  end
+end
diff --git a/app/models/bike_csv_importer/bike_attrs.rb b/app/models/bike_csv_importer/bike_attrs.rb
new file mode 100644
index 0000000..a478406
--- /dev/null
+++ b/app/models/bike_csv_importer/bike_attrs.rb
@@ -0,0 +1,93 @@
+# Helper module to create various Bike instanct fields from a CSV row hash
+class BikeCsvImporter
+  module BikeAttrs
+    def bike_attr_fields
+      {
+        shop_id:            'velocipede number',
+        bike_purpose_id:    'program',
+        #gone:               'gone',
+        value:              'price',
+        bike_brand_id:      'make',
+        bike_model_id:      'model',
+        model:              'model',
+        bike_style_id:      nil,
+        bike_condition_id:  nil,
+        seat_tube_height:   nil,
+        bike_wheel_size_id: nil,
+        serial_number:      nil,
+      }
+    end
+
+    def bike_attrs(bike_hash)
+      bike_attr_fields.each_with_object({}) do |(model_field, csv_field), memo|
+        memo[model_field] = send :"bike_attr_#{model_field}", clean_value(bike_hash[csv_field])
+      end
+    end
+
+    def bike_attr_shop_id(value)
+      value.to_i
+    end
+
+    def bike_attr_bike_purpose_id(value)
+      map = {
+          'SALE'      => /shop|as(-|\s+)is|safety\s*check/,
+          'BUILDBIKE' => /build|bikes.*world/,
+          'STORAGE'   => nil,
+          'PARTS'     => /part|frame/,
+          'SCRAP'     => /scrap|strip/,
+      }
+
+      default     = 'UNDETERMINED'
+      test_value  = value.try :downcase
+      value       = map.find { |_, regexp| regexp.try :match, test_value }.try :first
+
+      cached_bike_purpose(value || default).id
+    end
+
+    def bike_attr_gone(value)
+      %w{ yes yeah y }.include? value.try :downcase
+    end
+
+    def bike_attr_value(value)
+      value.try(:gsub, /[$]/, '').try :to_i
+    end
+
+    def bike_attr_bike_brand(value, new_if_empty = false)
+      value = 'Unknown' if !value || value =~ /\Aunknown/i
+      cached_bike_brand value, new_if_empty
+    end
+
+    def bike_attr_bike_brand_id(value)
+      bike_attr_bike_brand(value, false).try :id
+    end
+
+    def bike_attr_bike_model_id(value)
+      return unless value
+      cached_bike_model(value).try :id
+    end
+
+    def bike_attr_model(value)
+      value if value && value !~ /unknown/i
+    end
+
+    def bike_attr_bike_style_id(_)
+      @bike_style_other_cache ||= BikeStyle.find_by_style('OTHER').id
+    end
+
+    def bike_attr_bike_condition_id(_)
+      @bike_condition_undertermined_cache ||= BikeCondition.find_by_condition('UNDETERMINED').id
+    end
+
+    def bike_attr_seat_tube_height(_)
+      0
+    end
+
+    def bike_attr_bike_wheel_size_id(_)
+      @bike_condition_wheel_size_undertermined_cache ||= BikeWheelSize.find_by_description('UNDETERMINED').id
+    end
+
+    def bike_attr_serial_number(_)
+      'UNDETERMINED'
+    end
+  end
+end
diff --git a/app/models/bike_csv_importer/cache.rb b/app/models/bike_csv_importer/cache.rb
new file mode 100644
index 0000000..6a0e3a7
--- /dev/null
+++ b/app/models/bike_csv_importer/cache.rb
@@ -0,0 +1,35 @@
+# Helper module to create various cached instances for bike CSV imports
+class BikeCsvImporter
+  module Cache
+    def cached_bike_purpose(purpose)
+      @bike_purpose_cache           ||= {}
+      @bike_purpose_cache[purpose]  ||= BikePurpose.find_by_purpose purpose
+    end
+
+    def cached_bike_brand(brand, new_if_empty = false)
+      @bike_brand_cache ||= {}
+      if @bike_brand_cache.has_key? brand
+        @bike_brand_cache[brand]
+      else
+        bike_brand   = BikeBrand.where('lower(brand) = ?', brand.downcase).first
+        bike_brand ||= BikeBrand.new(brand: brand) if new_if_empty
+
+        @bike_brand_cache[brand] = bike_brand
+      end
+    end
+
+    def cached_bike_model(model)
+      @bike_model_cache ||= {}
+      if @bike_model_cache.has_key? model
+        @bike_model_cache[model]
+      else
+        @bike_model_cache[model] = BikeModel.where('lower(model) = ?', model.downcase).first
+      end
+    end
+
+    def cached_log_bike_action(action)
+      @log_bike_action_id_cache         ||= {}
+      @log_bike_action_id_cache[action] ||= ActsAsLoggable::BikeAction.find_by_action(action)
+    end
+  end
+end
diff --git a/app/models/bike_csv_importer/cleaner.rb b/app/models/bike_csv_importer/cleaner.rb
new file mode 100644
index 0000000..65794e7
--- /dev/null
+++ b/app/models/bike_csv_importer/cleaner.rb
@@ -0,0 +1,16 @@
+# Helper module to clean the incoming data from CSV fields
+class BikeCsvImporter
+  module Cleaner
+    def clean_value(value)
+      value_or_nil strip_value(value)
+    end
+
+    def strip_value(value)
+      value.try(:strip).try(:gsub, /\n|\r/, '')
+    end
+
+    def value_or_nil(value)
+      return value unless ['?', 'n/a', 'missing', 'unknown', ''].include? value.try(:downcase)
+    end
+  end
+end
diff --git a/app/models/bike_csv_importer/logs.rb b/app/models/bike_csv_importer/logs.rb
new file mode 100644
index 0000000..cbc7d92
--- /dev/null
+++ b/app/models/bike_csv_importer/logs.rb
@@ -0,0 +1,42 @@
+# Helper module to create ActsAsLoggable log entries for a Bike instance from a CSV row hash
+class BikeCsvImporter
+  module Logs
+    def log_entry_gone(bike, bike_hash)
+      if clean_value(bike_hash['gone']).to_s =~ /y/i
+        log_entry bike, log_entry_date(clean_value(bike_hash['date out'])), 'COMPLETED', 'Gone'
+      end
+    end
+
+    def log_entry_acquired(bike, bike_hash)
+      if clean_value(bike_hash['date in'])
+        log_entry bike, log_entry_date(clean_value(bike_hash['date in'])), 'ACQUIRED'
+      end
+    end
+
+    def log_entry_comment(bike, bike_hash)
+      if clean_value(bike_hash['comment']).present?
+        log_entry bike, nil, 'NOTE', clean_value(bike_hash['comment'])
+      end
+    end
+
+    def log_entry_date(value)
+      return unless value
+      Date.strptime value, '%m/%d/%y' rescue nil
+    end
+
+    def log_entry(bike, date, type, description = nil)
+      date ||= DateTime.now
+      bike_action = cached_log_bike_action(type)
+
+      ActsAsLoggable::Log.new(
+        loggable_type:    bike.class.to_s,
+        loggable_id:      bike.id || bike.shop_id.to_i, # for dry run
+        log_action_type:  bike_action.class.to_s,
+        log_action_id:    bike_action.id,
+        start_date:       date,
+        end_date:         date,
+        description:      description,
+      )
+    end
+  end
+end
diff --git a/lib/tasks/import.rake b/lib/tasks/import.rake
new file mode 100644
index 0000000..43367f3
--- /dev/null
+++ b/lib/tasks/import.rake
@@ -0,0 +1,36 @@
+namespace :import do
+  namespace :bikes do
+    # Imports bikes info from CSV file
+    #
+    #   rake import:bikes:csv[import.csv,dry] # dry run
+    #   rake import:bikes:csv[import.csv]     # live import
+    task :csv, [:file, :dry_run] => :environment do |t, args|
+      file, dry_run = args.values_at :file, :dry_run
+      next puts "Usage: rake #{t.name}[$csv_file_path[,$dry_run=dry]]" unless file
+      next puts "File #{file} does not exist or is unreachable" unless File.readable? file
+      BikeCsvImporter.new(file).run dry_run == 'dry'
+    end
+
+    # Analyze a single field from CSV file
+    #
+    #   rake import:bikes:analyze_csv[import.csv]           # dumps all fields data
+    #   rake import:bikes:analyze_csv[import.csv,"date in"] # shows only single field
+    task :analyze_csv, [:file, :field] => :environment do |t, args|
+      file, field = args.values_at :file, :field
+      next puts "Usage: rake #{t.name}[$csv_file_path[,\"$field_name\"]]" unless file
+      next puts "File #{file} does not exist or is unreachable" unless File.readable? file
+      BikeCsvImporter.new(file).analyze field ? [field] : []
+    end
+
+    # Imports new brands from CSV file
+    #
+    #   rake import:bikes:brands_csv[import.csv,dry] # dry run
+    #   rake import:bikes:brands_csv[import.csv]     # live import
+    task :brands_csv, [:file, :dry_run] => :environment do |t, args|
+      file, dry_run = args.values_at :file, :dry_run
+      next puts "Usage: rake #{t.name}[$csv_file_path[,$dry_run=dry]]" unless file
+      next puts "File #{file} does not exist or is unreachable" unless File.readable? file
+      BikeCsvImporter.new(file).brands dry_run == 'dry'
+    end
+  end
+end